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Global e-commerce sales are forecast to increase by more than 20 percent this year, surpassing $1.5 trillion.

Even more significant is the growth predicted in the Asia-Pacific region, which this year is set to topple the United States as the largest market in the world by sales revenue.

At this stage of market evolution Darcy Kuemper Kids Jersey , it is still unclear which countries and companies will benefit most from this massive market surge. The United States, with its array of world-famous e-commerce corporate brands such as Amazon Inc, eBay Inc, Facebook and Twitter, is considered by many to be likely to enjoy substantial gain. However Christian Folin Kids Jersey , the global e-commerce market, which is still very much in its infancy, does not contain any dominant brands, despite the awareness and recognition levels enjoyed by those US companies.

This lack of strong e-commerce global brands, combined with the rise of the Asia-Pacific e-commerce market Chris Stewart Kids Jersey , paves the way for the international emergence and dominance of many of the lesser-known industry players.

Nowhere is the e-commerce market more rampant than on the Chinese mainland, where social media consumption, in particular, has contributed to an unrivaled frenzy of excitement and competition.

It is this intense competition, particularly across the mainland Charlie Coyle Kids Jersey , that could propel one or more of the many industry players to international dominance over the coming years.

Three of the more likely Chinese e-commerce providers that could capitalize on the opportunity to go global are Alibaba Group, VANCL and JD, all of which have been pursuing international market expansion strategies since 2010.

Fourteen years after its founding, Alibaba is the world's largest online business-to-business platform delivering e-commerce solutions for small businesses worldwide. However, younger industry players such as VANCL Alex Stalock Kids Jersey , China's biggest fashion e-retailer, and JD, the second-largest business-to-consumer online retailer in China, are following fast in its footsteps.

Undoubtedly each of these players can congratulate themselves on their mainland success.

But what are their prospects as they aim to expand internationally?

Certainly, international growth opportunities are there for these and many more players Zach Parise Youth Jersey , but far greater understanding of and investment in brand building is a prerequisite to any future global success.

Despite launching its international website in 2010, it was not until March this year that VANCL started to invest more resources in its global strategy.

VANCL is to be applauded for its relatively early move into overseas expansion and its palpable ambition to succeed. But far more attention should be paid to building the VANCL brand internationally. International brand awareness levels remain painfully poor.

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